CAN WEST MACHINERY

Revitalizing the visual identity and online presence of Can West Machinery was a comprehensive project that involved a complete overhaul of their brand elements. As the lead designer and developer, I successfully transformed their outdated image into a modern and dynamic representation.

Website:

WESTCANMACINERY.CA

BACK

LOGO REDESIGN

In the overhaul of Can West Machinery's visual identity, I redesigned their logo with a prominent Canadian maple leaf and a gear symbolizing their machinery expertise.

This fusion creates a visually striking logo, effectively communicating their commitment to precision and industrial excellence. The emblem encapsulates the essence of the company's Canadian roots, representing top-notch craftsmanship.

RESULTS

The revitalized brand and website received positive feedback from both internal stakeholders and external audiences. The modernized aesthetic, coupled with an intuitive user interface, has significantly improved the company's online presence. Can West Machinery now boasts a cohesive and compelling brand identity that effectively communicates its strengths and values.

WEBSITE DEVELOPMENT

Produced all-encompassing content for the website, ensuring consistency in tone, messaging, and brand voice. Tailored content to highlight the company's strengths, services, and achievements, effectively engaging the target audience.

Employed advanced image editing techniques to enhance the visual appeal of product photos and other visuals on the website. This contributed to a polished and professional look, aligning with the upgraded brand image.